April 18, 2011 New York, NY -- IndiePix today announced the launch of IndiePix Unlimited, an internet based, subscription, video-on-demand store offering the widest specialist subscription streaming platform for independent films. For a small ongoing subscription fee IndiePix Unlimited customers can choose and instantly view over 200 independent films - growing to 500 titles by early summer. The site will feature premiers for recent Venice, Cannes, Tribeca, and Sundance award winning films and filmmakers - titles that are not available on any other streaming subscription site. It will open for consumer signups and film choices on April 19, 2011 at 9am EDT
The Los Angeles Times is the presenting sponsor of IndiePix Unlimited. The IndiePix Unlimited site (at www.indiepixunlimited.com) will provide a platform for independent filmmakers and indie studios alike. Other leading industry sponsors include Filmmaker Magazine, Filmsnobbery, and 13 of the industry’s leading independent film sites and blogs.
Bob Alexander, President of IndiePix, said: "We are very pleased with the response to this initiative from the independent film community. I want to single out our presenting sponsor, the Los Angeles Times, which has made a significant commitment to independent film through their ongoing editorial coverage, sponsorship of the Los Angeles Film Festival and other key events and activities in Southern California and across the US."
"Launch Partners include Filmmaker Magazine, who is making an important early contribution to the launch of this project. Also joining us as a Launch Partner," Alexander notes, "is the prominent independent film website, FilmSnobbery, with whom we look forward to continuing collaborations as this project moves ahead." IndiePix is joined by 13 other blog and independent film web sites in the launch of IndiePix Unlimited.
“As a third party store," Alexander explained, "our shelves are open to individual filmmakers, especially those seeking an alternative for their 'do-it-yourself' distribution projects. We are also pleased to be working with prominent digital film rights aggregators and with other independent film labels directly." Digital rights aggregators have played an important role in the growth of the
independent film digital distribution market by assembling large numbers of highly sought after films for digital stores like IndiePix Unlimited. "In addition," Alexander said, "we are in discussions with other independent film studios and producers that hold digital rights about joining join us.
"There are a literally thousands of independent films produced each year and many hundreds of them have significant production credits, festival awards, and audiences. It is not the case that any existing digital store has a commanding share of independent films. "In fact," said Alexander, "several of the larger and more established stores have turned away from independent film in recent months as they expand their stores into episodic television programming formats."
"The quality and breadth of our content will be second to none," Alexander claims, "as rights holders -- individual and corporate, domestic and international -- discover the value to them of our platform.
"Announcements of participating independent film distributors and independent film content aggregators will be made over the launch period for Indiepix Unlimited. That launch period extends out over the next 10 weeks and closes with the Los Angeles Film Festival on June 30, 2011. "The opening of this site is an evolving project that will take full shape over the next few weeks," Alexander said.
About IndiePix: Indiepix Films is the web based distributor and retailer of independent film. The company offers a web based DVD catalog, digital downloads, and digital on-demand rental streaming. IndiePix Studios offers theatrical, retail and electronic distribution services to specifically selected films. IndiePix Unlimited is an additional consumer oriented store configured separately from the Company's other interests. The company's catalog exceeds 4,000 titles, of which 400 are signed to IndiePix for different distribution rights. About 250 of the 400 are in line for subscription on demand streaming. The company is based in New York City and was founded in 2004. Bob Alexander is President of the company and Sally Plourde is the Chief Operating Officer.
About IndiePix Unlimited: IndiePix Unlimited offers a digital subscription streaming platform for independent films from filmmakers and distributors. The company's business model is based on a granular implementation of "allocated subscription revenue" which gives content holders very significant upside potential for titles included in the IndiePix Unlimited catalog. In addition, a full suite of back end administrative tools will be available to qualified participating content holders, emphasizing the total commitment to transparency and partnership on which the company is founded. Matt Goldfarb is the Chief Technology Officer and Kyle Walters is the Chief Designer.